Cloud based render farms
https://all3dp.com/2/best-render-farm/
“Pricing varies between companies, with fee structures based on aspects like file size and minutes of rendering. Here, we’ve put together a list of 10 great render farms, with many offering a free trial or starting credit. And we’re not playing favorites: The 10 companies are listed in alphabetical order!”
Patrick McIntire – how much real money does a $25 million film that grosses $100 million at the box office make?
Patrick McIntire
Motion Picture Producer at Universal Pictures & Part Time Instructor at UCLA
“So how much real money does a $25 million film that grosses $100 million at the box office make? Not nearly as much as you think…
First off, the exhibitor (theatre chain) takes 50% on average of the box office receipts. So now your $100 million is down to $50 million. Then there’s the distribution fee, which domestically averages about 30% (in this case, about $15 million). This brings your $50 million down to about $35 million. But we’re not done yet…
P&A (marketing) averages roughly the same amount as the budget of the film worldwide, or about 60% of the budget domestically (US). This varies depending upon the performance of the project. But we’ll use the average (60% of $25 million (the budget) is $15 million). This is then taken from the $35 million, taking you down to $20 million roughly. A far cry from the advertised $100 million gross.
If the project was privately financed (equity investor or investors), they get first monies in and first monies out. At a $25 million investment, the remaining monies go directly to the investors. Leaving $0 initially for producers. Yes, ancillary rights will make up the losses (cable, streaming, airlines, etc.), but this is to show how a movie’s box office claims are not as they appear. Studio films with larger budgets see much higher costs and often don’t turn a profit at all. Profit sharing (backend) can be next to nothing if the film is a bomb. This is just an example and only takes into account domestic box office. But it’s meant to show how misleading a film’s advertising that claims $100 million at the box office can be. Gross receipts are exciting to share. Net receipts? Not so much.”
Comments:
“this equation needs add the variable that in the majority of studio film and tv projects, the taxpayers of the municipality where the production is based and posted pay up to 40% of the cost of the production in the form of a rebate and other financing incentives while the profits on the movie are taxed in another location usually chosen to minimize tax liability.“
Skyrocketing Costs Hit U.K. TV Industry
https://variety.com/2022/tv/global/bbc-itv-channel-4-pact-strawberry-blonde-1235395993/
“With inflation hitting record levels, a looming energy crisis and rising interest rates, the whole of the U.K. has been left reeling. But for the domestic television industry, which was already dealing with a post-COVID skills shortage and industry-wide inflation prompted by the streaming wars, the situation has now become critical.”
“According to latest figures from the British Film Institute, U.K. production will require over 20,000 additional full-time employees by 2025”
Introducing Meta Quest Pro, an Advanced VR Device for Collaboration and Creation
https://www.oculus.com/blog/meta-quest-pro-price-release-date
Meta Quest Pro will be available for purchase on October 25 for $1,499.99 USD, and that includes the headset, Meta Quest Touch Pro controllers, stylus tips, partial light blockers, and a charging dock.
Meta Quest Pro is the first entry in Meta’s new high-end line of devices, and it’s packed with innovative features like high-res sensors for robust mixed reality experiences, crisp LCD displays for sharp visuals, a completely new and sleeker design, plus eye tracking and Natural Facial Expressions to help your avatar reflect you more naturally in VR.
https://www.laptopmag.com/features/meta-quest-pro-vs-quest-2-what-is-the-difference
studiobinder.com – What is Fair Use: Definition, Policies, Examples and More
https://www.studiobinder.com/blog/what-is-fair-use-definition
“If you produce YouTube content or do any work with intellectual property or copyrighted material, then a thorough understanding of fair use copyright law may be absolutely vital.”
“Fair Use is a branch of copyright law relating to the reuse and reproduction of copyrighted material.”
Fair Use Policy (Determining Factors):
- Purpose and character of use
- Nature of the copyrighted work
- Amount and substantiality of the portion reused
- Effect of the use upon the potential market
AI Data Laundering: How Academic and Nonprofit Researchers Shield Tech Companies from Accountability
“Simon Willison created a Datasette browser to explore WebVid-10M, one of the two datasets used to train the video generation model, and quickly learned that all 10.7 million video clips were scraped from Shutterstock, watermarks and all.”
“In addition to the Shutterstock clips, Meta also used 10 million video clips from this 100M video dataset from Microsoft Research Asia. It’s not mentioned on their GitHub, but if you dig into the paper, you learn that every clip came from over 3 million YouTube videos.”
“It’s become standard practice for technology companies working with AI to commercially use datasets and models collected and trained by non-commercial research entities like universities or non-profits.”
“Like with the artists, photographers, and other creators found in the 2.3 billion images that trained Stable Diffusion, I can’t help but wonder how the creators of those 3 million YouTube videos feel about Meta using their work to train their new model.”
Actor Bruce Willis Becomes First Celebrity to Sell Rights to Deepfake Firm… or does he
BBC: Bruce Willis denies selling rights to his face
https://www.bbc.com/news/technology-63106024
https://collider.com/bruce-willis-sells-rights-to-deepfake-firm-deepcake/
$379 Nreal Light AR glasses launch in the US today
https://www.theverge.com/2022/9/27/23373228/nreal-air-ar-glasses-streaming-video-us-launch-pricing-amazon
Practical Aspects of Spectral Data in Digital Content Production and Virtual Production – SIGGRAPH 2022
Comparison to the commercial side
https://www.ecolorled.com/blog/detail/what-is-rgb-rgbw-rgbic-strip-lights
RGBW (RGB + White) LED strip uses a 4-in-1 LED chip made up of red, green, blue, and white.
RGBWW (RGB + White + Warm White) LED strip uses either a 5-in-1 LED chip with red, green, blue, white, and warm white for color mixing. The only difference between RGBW and RGBWW is the intensity of the white color. The term RGBCCT consists of RGB and CCT. CCT (Correlated Color Temperature) means that the color temperature of the led strip light can be adjusted to change between warm white and white. Thus, RGBWW strip light is another name of RGBCCT strip.
RGBCW is the acronym for Red, Green, Blue, Cold, and Warm. These 5-in-1 chips are used in supper bright smart LED lighting products
LUX vs LUMEN vs NITS vs CANDELA – What is the difference
More details here: Lumens vs Candelas (candle) vs Lux vs FootCandle vs Watts vs Irradiance vs Illuminance
https://www.inhouseav.com.au/blog/beginners-guide-nits-lumens-brightness/
Candela
Candela is the basic unit of measure of the entire volume of light intensity from any point in a single direction from a light source. Note the detail: it measures the total volume of light within a certain beam angle and direction.
While the luminance of starlight is around 0.001 cd/m2, that of a sunlit scene is around 100,000 cd/m2, which is a hundred millions times higher. The luminance of the sun itself is approximately 1,000,000,000 cd/m2.
NIT
https://en.wikipedia.org/wiki/Candela_per_square_metre
The candela per square metre (symbol: cd/m2) is the unit of luminance in the International System of Units (SI). The unit is based on the candela, the SI unit of luminous intensity, and the square metre, the SI unit of area. The nit (symbol: nt) is a non-SI name also used for this unit (1 nt = 1 cd/m2).[1] The term nit is believed to come from the Latin word nitēre, “to shine”. As a measure of light emitted per unit area, this unit is frequently used to specify the brightness of a display device.
NIT and cd/m2 (candela power) represent the same thing and can be used interchangeably. One nit is equivalent to one candela per square meter, where the candela is the amount of light which has been emitted by a common tallow candle, but NIT is not part of the International System of Units (abbreviated SI, from Systeme International, in French).
It’s easiest to think of a TV as emitting light directly, in much the same way as the Sun does. Nits are simply the measurement of the level of light (luminance) in a given area which the emitting source sends to your eyes or a camera sensor.
The Nit can be considered a unit of visible-light intensity which is often used to specify the brightness level of an LCD.
1 Nit is approximately equal to 3.426 Lumens. To work out a comparable number of Nits to Lumens, you need to multiply the number of Nits by 3.426. If you know the number of Lumens, and wish to know the Nits, simply divide the number of Lumens by 3.426.
Most consumer desktop LCDs have Nits of 200 to 300, the average TV most likely has an output capability of between 100 and 200 Nits, and an HDR TV ranges from 400 to 1,500 Nits.
Virtual Production sets currently sport around 6000 NIT ceiling and 1000 NIT wall panels.
The ambient brightness of a sunny day with clear blue skies is between 7000-10,000 nits (between 3000-7000 nits for overcast skies and indirect sunlight).
A bright sunny day can have specular highlights that reach over 100,000 nits. Direct sunlight is around 1,600,000,000 nits.
10,000 nits is also the typical brightness of a fluorescent tube – bright, but not painful to look at.
https://www.displaydaily.com/article/display-daily/dolby-vision-vs-hdr10-clarified
Tests showed that a “black level” of 0.005 nits (cd/m²) satisfied the vast majority of viewers. While 0.005 nits is very close to true black, Griffis says Dolby can go down to a black of 0.0001 nits, even though there is no need or ability for displays to get that dark today.
How bright is white? Dolby says the range of 0.005 nits – 10,000 nits satisfied 84% of the viewers in their viewing tests.
The brightest consumer HDR displays today are about 1,500 nits. Professional displays where HDR content is color-graded can achieve up to 4,000 nits peak brightness.
High brightness that would be in danger of damaging the eye would be in the neighborhood of 250,000 nits.
Lumens
Lumen is a measure of how much light is emitted (luminance, luminous flux) by an object. It indicates the total potential amount of light from a light source that is visible to the human eye.
Lumen is commonly used in the context of light bulbs or video-projectors as a metric for their brightness power.
Lumen is used to describe light output, and about video projectors, it is commonly referred to as ANSI Lumens. Simply put, lumens is how to find out how bright a LED display is. The higher the lumens, the brighter to display!
Technically speaking, a Lumen is the SI unit of luminous flux, which is equal to the amount of light which is emitted per second in a unit solid angle of one steradian from a uniform source of one-candela intensity radiating in all directions.
LUX
Lux (lx) or often Illuminance, is a photometric unit along a given area, which takes in account the sensitivity of human eye to different wavelenghts. It is the measure of light at a specific distance within a specific area at that distance. Often used to measure the incidental sun’s intensity.
PBR Color Reference List for Materials – by Grzegorz Baran
“The list should be helpful for every material artist who work on PBR materials as it contains over 200 color values measured with PCE-RGB2 1002 Color Spectrometer device and presented in linear and sRGB (2.2) gamma space.
All color values, HUE and Saturation in this list come from measurements taken with PCE-RGB2 1002 Color Spectrometer device and are presented in linear and sRGB (2.2) gamma space (more info at the end of this video) I calculated Relative Luminance and Luminance values based on captured color using my own equation which takes color based luminance perception into consideration. Bare in mind that there is no ‘one’ color per substance as nothing in nature is even 100% uniform and any value in +/-10% range from these should be considered as correct one. Therefore this list should be always considered as a color reference for material’s albedos, not ulitimate and absolute truth.“
Nick Saraev – How AI Will Completely Dominate the Animation Industry In Less Than 5 Years
https://nicksaraev.com/ai-animation-is-coming/
“If you’re looking to get into animation as a career, you have less than five years.
Why?
- DALL-E 2 and other AI art models can now produce a near-infinite variety of illustrations using a simple text prompt. By 2025, they’ll outperform human artists on every metric.
- AI animation models already exist that can take a static illustration and “imagine” different movements, poses, and frames. You can make the Mona Lisa smile, laugh, or cry – and there’s nothing stopping you from doing that to other images, too.
- AI video models are right around the corner. Soon, studios will be able to create smooth videos of any framerate with nothing more than a text prompt. Short films will be next.
Glenn Marshall – The Crow
Created with AI ‘Style Transfer’ processes to transform video footage into AI video art.
