Brandolini’s law (or the bullshit asymmetry principle) is an internet adage coined in 2013 by Italian programmer Alberto Brandolini. It compares the considerable effort of debunking misinformation to the relative ease of creating it in the first place.

The law states: “The amount of energy needed to refute bullshit is an order of magnitude bigger than to produce it.”

https://en.wikipedia.org/wiki/Brandolini%27s_law

https://www.linkedin.com/posts/marslewis_brandolinislaw-propagandawars-medialies-activity-7320036000473255936-LQVG

This is why every time you kill a lie, it feels like nothing changed. It’s why no matter how many facts you post, how many sources you cite, how many receipts you show—the swarm just keeps coming. Because while you’re out in the open doing surgery, the machine is behind the curtain spraying aerosol deceit into every vent.

The lie takes ten seconds. The truth takes ten paragraphs. And by the time you’ve written the tenth, the people you’re trying to reach have already scrolled past.

Every viral deception—the fake quote, the rigged video, the synthetic outrage—takes almost nothing to create. And once it’s out there, you’re not just correcting a fact—you’re prying it out of someone’s identity. Because people don’t adopt lies just for information. They adopt them for belonging. The lie becomes part of who they are, and your correction becomes an attack.

And still—you must correct it. Still, you must fight.

Because even if truth doesn’t spread as fast, it roots deeper. Even if it doesn’t go viral, it endures. And eventually, it makes people bulletproof to the next wave of narrative sewage.

You’re not here to win a one-day war. You’re here to outlast a never-ending invasion.

The lies are roaches. You kill one, and a hundred more scramble behind the drywall.The lies are Hydra heads. You cut one off, and two grow back. But you keep swinging anyway.

Because this isn’t about instant wins. It’s about making the cost of lying higher. It’s about being the resistance that doesn’t fold. You don’t fight because it’s easy. You fight because it’s right.

What do people report as their #1 greatest fear?

It’s not death….
It’s public speaking.

Glossophobia, the fear of public speaking, has been a daunting obstacle for me for years.


11 confidence-boosting tips

1/ The 5-5-5 Rule
→ Scan 5 faces; Hold each gaze for 5 seconds.
→ Repeat every 5 minutes.
→ Creates an authentic connection.

2/Power Pause
→ Dead silence for 3 seconds after key points.
→ Let your message land.

3/ The 3-Part Open
→ Hook with a question.
→ Share a story.
→ State your promise.

4/ Palm-Up Principle
→ Open palms when speaking = trustworthy.
→ Pointing fingers = confrontational.

5/ The 90-Second Reset
→ Feel nervous? Excuse yourself.
→ 90 seconds of deep breathing reset your nervous system.

6/ Rule of Three
→ Structure key points in threes.
→ Our brains love patterns.

7/ 2-Minute Story Rule
→ Keep stories under 2 minutes.
→ Any longer, you lose them.

8/ The Lighthouse Method
→ Plant “anchor points” around the room.
→ Rotate eye contact between them.
→ Looks natural, feels structured.

9/ The Power Position
→ Feet shoulder-width apart.
→ Hands relaxed at sides.
→ Projects confidence even when nervous.

10/ The Callback Technique
→ Reference earlier points later in your talk.
→ Creates a narrative thread.
→ Audiences love connections.

11/ The Rehearsal Truth
→ Practice the opening 3x more than the rest.
→ Nail the first 30 seconds; you’ll nail the talk.