-
M.T. Fletcher – WHY AGENCIES ARE OBSESSED WITH PITCHING ON PROCESS INSTEAD OF TALENT
“Every presentation featured a proprietary process designed by the agency. A custom approach to identify targets, develop campaigns and optimize impact—with every step of the process powered by AI, naturally.”
“The key to these one-of-a-kind models is apparently finding the perfect combination of circles, squares, diamonds and triangles…Arrows abounded and ellipses are replacing circles as the unifying shape of choice among the more fashionable strategists.”
“The only problem is that it’s all bullshit.”
“A blind man could see the creative ideas were not developed via the agency’s so-called process, and anyone who’s ever worked at an agency knows that creativity comes from collaboration, not an assembly line.”
“And since most clients can’t differentiate between creative ideas without validation from testing, data has become the collective crutch for an industry governed by fear.”
“If a proprietary process really produced foolproof creativity, then every formulaic movie would be a blockbuster, every potboiler novel published by risk-averse editors would become a bestseller and every clichéd pickup line would work in any bar in the world.”
-
The philosophy of Charles Schulz, the creator of the ‘Peanuts’ comic strip
- Name the five wealthiest people in the world.
- Name the last five Heisman trophy winners.
- Name the last five winners of the Miss America pageant.
- Name ten people who have won the Nobel or Pulitzer Prize.
- Name the last half dozen Academy Award winners for best actor and actress.
- Name the last decade’s worth of World Series winners.
How did you do?
The point is, none of us remember the headliners of yesterday.
These are no second-rate achievers.They are the best in their fields.
But the applause dies.
Awards tarnish …
Achievements are forgotten.
Accolades and certificates are buried with their owners.Here’s another quiz. See how you do on this one:
- List a few teachers who aided your journey through school.
- Name three friends who have helped you through a difficult time.
- Name five people who have taught you something worthwhile.
- Think of a few people who have made you feel appreciated and special.
- Think of five people you enjoy spending time with.
Easier?
-
The God of War Texture Optimization Algorithm: Mip Flooding
“delve into an algorithm developed by Sean Feeley, a Senior Staff Environment Tech Artist that is part of the creative minds at Santa Monica Studio. This algorithm, originally designed to address edge inaccuracy on foliage, has the potential to revolutionize the way we approach texture optimization in the gaming industry. ”
COLLECTIONS
| Featured AI
| Design And Composition
| Explore posts
POPULAR SEARCHES
unreal | pipeline | virtual production | free | learn | photoshop | 360 | macro | google | nvidia | resolution | open source | hdri | real-time | photography basics | nuke
FEATURED POSTS
Social Links
DISCLAIMER – Links and images on this website may be protected by the respective owners’ copyright. All data submitted by users through this site shall be treated as freely available to share.
