www.shootonline.com/news/pandemic-production-prospects-possibilities-concerns
“For many, production has stopped in its tracks due to the coronavirus pandemic. ”
“Others have stepped up their in-house activity, tapping into their homegrown production and post capabilities.” [Or working from home]
“While losing the physical proximity and communal nature of collaboration, creatives and artists have managed to stay connected through technology”
“While some projects have “completely died,” said Gavin Wellsman [a creative director at The Mill in New York], others are still in the pipeline and have adapted to a world where social distancing is imperative and live-action production as we’ve known it is no longer feasible at the moment. Clients are turning to visual effects, CG and other options.”
“Still, much work has fallen by the wayside. And many projects don’t translate properly from live action to another [full CG] discipline.”
“London-based independent production house MindsEye launched HomeStudio…. HomeStudio brings together a lineup of directors who have their own equipment, DPs with studio space, and stop-frame animators who can turn out content in this period of imposed self-isolation. This isn’t a roster of talent that a company has signed in the traditional sense; rather it’s a collection of talent that’s being made available to agencies and brands.”
“However, ingenuity, imagination and improvisation can only go so far when production and post companies are suffering from poor cash flow, a situation which is exacerbated by the COVID-19 crisis. …many companies would settle for–or at least welcome with open arms–getting paid in a timely fashion by marketers and ad agencies for services already rendered. ”
“In a live poll of over 500 AICP member participants during a Zoom Town Hall last month, the issue of outstanding receivables was the most immediate concern. It was found that 28% of companies reported that they are owed in excess of $1 million, while 23% are owed between $500,000-$1 million and 34% are owed between $100,000-$500,000. The members were also polled on how late these payments are: 29% reported that payments are 45 or more days late (per their contracted terms), and one-third are 30-45 days late. Extrapolating across the industry, conservatively, this is well in excess of $200 million.”
“Matt Miller, president and CEO of AICP: A healthy production and post community is integral to the overall economy’s recovery once we are clear of the pandemic. Production and post talent will be needed to help brands connect with the consumer marketplace and bring it back to life. It’s thus in the interest of [all] marketers and agencies to do what they can–and should do–to contribute to keeping the production and post sectors whole. “
