Jonathan Bronfman, CEO at MARZ, tells us: “I don’t think the industry will ever be the same. It will recover slowly in 2024. The streaming wars cost studios too much money and now they are all reevaluating their strategies.”
He notes that AI will play a big role in how things shake out. “Technology is pushing out the traditional approach, something which is long overdue. Studios in Hollywood have been operating the same way for decades, and now AI will move them off their pedestal.
“The entire industry is in for a reckoning. I think studios would have come to this realisation eventually, so it was inevitable, but I think the pressure from the strikes accelerated this.”
https://www.vfxwire.com/how-the-vfx-industry-is-recovering-from-last-years-strikes/
