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LATEST POSTS
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M.T. Fletcher – WHY AGENCIES ARE OBSESSED WITH PITCHING ON PROCESS INSTEAD OF TALENT
“Every presentation featured a proprietary process designed by the agency. A custom approach to identify targets, develop campaigns and optimize impact—with every step of the process powered by AI, naturally.”
“The key to these one-of-a-kind models is apparently finding the perfect combination of circles, squares, diamonds and triangles…Arrows abounded and ellipses are replacing circles as the unifying shape of choice among the more fashionable strategists.”
“The only problem is that it’s all bullshit.”
“A blind man could see the creative ideas were not developed via the agency’s so-called process, and anyone who’s ever worked at an agency knows that creativity comes from collaboration, not an assembly line.”
“And since most clients can’t differentiate between creative ideas without validation from testing, data has become the collective crutch for an industry governed by fear.”
“If a proprietary process really produced foolproof creativity, then every formulaic movie would be a blockbuster, every potboiler novel published by risk-averse editors would become a bestseller and every clichéd pickup line would work in any bar in the world.”
FEATURED POSTS
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How to paint a boardgame miniatures
Steps:
- soap wash cleaning
- primer
- base-coat layer (black/white)
- detailing
- washing aka shade (could be done after highlighting)
- highlights aka dry brushing (could be done after washing)
- varnish (gloss/satin/matte)
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VFX pipeline – Render Wall management topics
1: Introduction Title: Managing a VFX Facility’s Render Wall
- Briefly introduce the importance of managing a VFX facility’s render wall.
- Highlight how efficient management contributes to project timelines and overall productivity.
2: Daily Overview Title: Daily Management Routine
- Monitor Queues: Begin each day by reviewing render queues to assess workload and priorities.
- Resource Allocation: Allocate resources based on project demands and available hardware.
- Job Prioritization: Set rendering priorities according to project deadlines and importance.
- Queue Optimization: Adjust queue settings to maximize rendering efficiency.
3: Resource Allocation Title: Efficient Resource Management
- Hardware Utilization: Distribute rendering tasks across available machines for optimal resource usage.
- Balance Workloads: Avoid overloading specific machines while others remain underutilized.
- Consider Off-Peak Times: Schedule resource-intensive tasks during off-peak hours to enhance overall performance.
4: Job Prioritization Title: Prioritizing Rendering Tasks
- Deadline Sensitivity: Give higher priority to tasks with imminent deadlines to ensure timely delivery.
- Critical Shots: Identify shots crucial to the project’s narrative or visual impact for prioritization.
- Dependent Shots: Sequence shots that depend on others should be prioritized together.
5: Queue Optimization and Reporting Title: Streamlining Render Queues
- Dependency Management: Set up dependencies to ensure shots are rendered in the correct order.
- Error Handling: Implement automated error detection and requeueing mechanisms.
- Progress Tracking: Regularly monitor rendering progress and update stakeholders.
- Data Management: Archive completed renders and remove redundant data to free up storage.
- Reporting: Provide daily reports on rendering status, resource usage, and potential bottlenecks.
6: Conclusion Title: Enhancing VFX Workflow
- Effective management of a VFX facility’s render wall is essential for project success.
- Daily monitoring, resource allocation, job prioritization, queue optimization, and reporting are key components.
- A well-managed render wall ensures efficient production, timely delivery, and overall project success.
