AI and the Law – Netflix : Using Generative AI in Content Production

https://partnerhelp.netflixstudios.com/hc/en-us/articles/43393929218323-Using-Generative-AI-in-Content-Production

https://www.cartoonbrew.com/business/netflix-generative-ai-use-guidelines-253300.html

  • Temporary Use: AI-generated material can be used for ideation, visualization, and exploration—but is currently considered temporary and not part of final deliverables.
  • Ownership & Rights: All outputs must be carefully reviewed to ensure rights, copyright, and usage are properly cleared before integrating into production.
  • Transparency: Productions are expected to document and disclose how generative AI is used.
  • Human Oversight: AI tools are meant to support creative teams, not replace them—final decision-making rests with human creators.
  • Security & Compliance: Any use of AI tools must align with Netflix’s security protocols and protect confidential production material.