www.cnbc.com/2020/04/03/katzenberg-film-industry-ready-to-embrace-at-home-viewing-theaters.html
“Katzenberg’s comments come at a time of disruption for the film industry due to the coronavirus. Movie theaters across the country have shut down, causing studios to adjust their release lineups.”
“Katzenberg used a sport analogy to describe where the movie industry was headed, arguing the embrace of in-person sports and TV broadcasts has been successful despite hesitancy decades ago.”
“Katzenberg’s latest venture is Quibi, a mobile-focused video streaming service that is set to debut Monday.”
“Viewers no longer have frequent stretches of 30 to 40 minutes to watch uninterrupted content, even though they consume 70 minutes of short-form content a day, Katzenberg said. They can use moments of downtime to watch chapters of serialized content in shorter increments of 10 minutes or so.”
“While Katzenberg acknowledged — somewhat humorously — that success in the venture will be “somewhere between improbable and impossible,” he said that Quibi would be “skating to where the hockey puck is going,” rather than pursuing the type of hour-long television shows that everyone else is chasing.”
