COMPOSITION
DESIGN
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The 7 key elements of brand identity design + 10 corporate identity examples
Read more: The 7 key elements of brand identity design + 10 corporate identity exampleswww.lucidpress.com/blog/the-7-key-elements-of-brand-identity-design
1. Clear brand purpose and positioning
2. Thorough market research
3. Likable brand personality
4. Memorable logo
5. Attractive color palette
6. Professional typography
7. On-brand supporting graphics
COLOR
LIGHTING
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Outpost VFX lighting tips
Read more: Outpost VFX lighting tipswww.outpost-vfx.com/en/news/18-pro-tips-and-tricks-for-lighting
Get as much information regarding your plate lighting as possible
- Always use a reference
- Replicate what is happening in real life
- Invest into a solid HDRI
- Start Simple
- Observe real world lighting, photography and cinematography
- Don’t neglect the theory
- Learn the difference between realism and photo-realism.
- Keep your scenes organised
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Tracing Spherical harmonics and how Weta used them in production
Read more: Tracing Spherical harmonics and how Weta used them in productionA way to approximate complex lighting in ultra realistic renders.
All SH lighting techniques involve replacing parts of standard lighting equations with spherical functions that have been projected into frequency space using the spherical harmonics as a basis.
http://www.cs.columbia.edu/~cs4162/slides/spherical-harmonic-lighting.pdf
Spherical harmonics as used at Weta Digital
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HDRI Resources
Read more: HDRI ResourcesText2Light
- https://www.cgtrader.com/free-3d-models/exterior/other/10-free-hdr-panoramas-created-with-text2light-zero-shot
- https://frozenburning.github.io/projects/text2light/
- https://github.com/FrozenBurning/Text2Light
Royalty free links
- https://locationtextures.com/panoramas/
- http://www.noahwitchell.com/freebies
- https://polyhaven.com/hdris
- https://hdrmaps.com/
- https://www.ihdri.com/
- https://hdrihaven.com/
- https://www.domeble.com/
- http://www.hdrlabs.com/sibl/archive.html
- https://www.hdri-hub.com/hdrishop/hdri
- http://noemotionhdrs.net/hdrevening.html
- https://www.openfootage.net/hdri-panorama/
- https://www.zwischendrin.com/en/browse/hdri
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FEATURED POSTS
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4dv.ai – Remote Interactive 3D Holographic Presentation Technology and System running on the PlayCanvas engine
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The Public Domain Is Working Again — No Thanks To Disney
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AI and the Law – studiobinder.com – What is Fair Use: Definition, Policies, Examples and More
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GretagMacbeth Color Checker Numeric Values and Middle Gray
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Photography basics: How Exposure Stops (Aperture, Shutter Speed, and ISO) Affect Your Photos – cheat sheet cards
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Photography basics: Exposure Value vs Photographic Exposure vs Il/Luminance vs Pixel luminance measurements
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Black Forest Labs released FLUX.1 Kontext
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Black Body color aka the Planckian Locus curve for white point eye perception
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