COMPOSITION
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Christopher Butler – Understanding the Eye-Mind Connection – Vision is a mental process
Read more: Christopher Butler – Understanding the Eye-Mind Connection – Vision is a mental processhttps://www.chrbutler.com/understanding-the-eye-mind-connection
The intricate relationship between the eyes and the brain, often termed the eye-mind connection, reveals that vision is predominantly a cognitive process. This understanding has profound implications for fields such as design, where capturing and maintaining attention is paramount. This essay delves into the nuances of visual perception, the brain’s role in interpreting visual data, and how this knowledge can be applied to effective design strategies.
This cognitive aspect of vision is evident in phenomena such as optical illusions, where the brain interprets visual information in a way that contradicts physical reality. These illusions underscore that what we “see” is not merely a direct recording of the external world but a constructed experience shaped by cognitive processes.
Understanding the cognitive nature of vision is crucial for effective design. Designers must consider how the brain processes visual information to create compelling and engaging visuals. This involves several key principles:
- Attention and Engagement
- Visual Hierarchy
- Cognitive Load Management
- Context and Meaning
DESIGN
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The 7 key elements of brand identity design + 10 corporate identity examples
Read more: The 7 key elements of brand identity design + 10 corporate identity exampleswww.lucidpress.com/blog/the-7-key-elements-of-brand-identity-design
1. Clear brand purpose and positioning
2. Thorough market research
3. Likable brand personality
4. Memorable logo
5. Attractive color palette
6. Professional typography
7. On-brand supporting graphics
COLOR
LIGHTING
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Disney’s Moana Island Scene – Free data set
Read more: Disney’s Moana Island Scene – Free data sethttps://www.disneyanimation.com/resources/moana-island-scene/
This data set contains everything necessary to render a version of the Motunui island featured in the 2016 film Moana.
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Fast, optimized ‘for’ pixel loops with OpenCV and Python to create tone mapped HDR images
Read more: Fast, optimized ‘for’ pixel loops with OpenCV and Python to create tone mapped HDR imageshttps://pyimagesearch.com/2017/08/28/fast-optimized-for-pixel-loops-with-opencv-and-python/
https://learnopencv.com/exposure-fusion-using-opencv-cpp-python/
Exposure Fusion is a method for combining images taken with different exposure settings into one image that looks like a tone mapped High Dynamic Range (HDR) image.
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Sun cone angle (angular diameter) as perceived by earth viewers
Read more: Sun cone angle (angular diameter) as perceived by earth viewersAlso see:
https://www.pixelsham.com/2020/08/01/solid-angle-measures/
The cone angle of the sun refers to the angular diameter of the sun as observed from Earth, which is related to the apparent size of the sun in the sky.
The angular diameter of the sun, or the cone angle of the sunlight as perceived from Earth, is approximately 0.53 degrees on average. This value can vary slightly due to the elliptical nature of Earth’s orbit around the sun, but it generally stays within a narrow range.
Here’s a more precise breakdown:
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- Average Angular Diameter: About 0.53 degrees (31 arcminutes)
- Minimum Angular Diameter: Approximately 0.52 degrees (when Earth is at aphelion, the farthest point from the sun)
- Maximum Angular Diameter: Approximately 0.54 degrees (when Earth is at perihelion, the closest point to the sun)
This angular diameter remains relatively constant throughout the day because the sun’s distance from Earth does not change significantly over a single day.
To summarize, the cone angle of the sun’s light, or its angular diameter, is typically around 0.53 degrees, regardless of the time of day.
https://en.wikipedia.org/wiki/Angular_diameter
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HDRI shooting and editing by Xuan Prada and Greg Zaal
Read more: HDRI shooting and editing by Xuan Prada and Greg Zaalwww.xuanprada.com/blog/2014/11/3/hdri-shooting
http://blog.gregzaal.com/2016/03/16/make-your-own-hdri/
http://blog.hdrihaven.com/how-to-create-high-quality-hdri/
Shooting checklist
- Full coverage of the scene (fish-eye shots)
- Backplates for look-development (including ground or floor)
- Macbeth chart for white balance
- Grey ball for lighting calibration
- Chrome ball for lighting orientation
- Basic scene measurements
- Material samples
- Individual HDR artificial lighting sources if required
Methodology
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IES Light Profiles and editing software
Read more: IES Light Profiles and editing softwarehttp://www.derekjenson.com/3d-blog/ies-light-profiles
https://ieslibrary.com/en/browse#ies
https://leomoon.com/store/shaders/ies-lights-pack
https://docs.arnoldrenderer.com/display/a5afmug/ai+photometric+light
IES profiles are useful for creating life-like lighting, as they can represent the physical distribution of light from any light source.
The IES format was created by the Illumination Engineering Society, and most lighting manufacturers provide IES profile for the lights they manufacture.
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FEATURED POSTS
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GretagMacbeth Color Checker Numeric Values and Middle Gray
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copypastecharacter.com – alphabets, special characters, alt codes and symbols library
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Animation/VFX/Game Industry JOB POSTINGS by Chris Mayne
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Free fonts
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Eddie Yoon – There’s a big misconception about AI creative
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Photography basics: Solid Angle measures
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