COMPOSITION
DESIGN
COLOR
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The 7 key elements of brand identity design + 10 corporate identity examplesRead more: The 7 key elements of brand identity design + 10 corporate identity exampleswww.lucidpress.com/blog/the-7-key-elements-of-brand-identity-design 1. Clear brand purpose and positioning 2. Thorough market research 3. Likable brand personality 4. Memorable logo 5. Attractive color palette 6. Professional typography 7. On-brand supporting graphics 
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Mysterious animation wins best illusion of 2011 – Motion silencing illusionRead more: Mysterious animation wins best illusion of 2011 – Motion silencing illusionThe 2011 Best Illusion of the Year uses motion to render color changes invisible, and so reveals a quirk in our visual systems that is new to scientists. https://en.wikipedia.org/wiki/Motion_silencing_illusion “It is a really beautiful effect, revealing something about how our visual system works that we didn’t know before,” said Daniel Simons, a professor at the University of Illinois, Champaign-Urbana. Simons studies visual cognition, and did not work on this illusion. Before its creation, scientists didn’t know that motion had this effect on perception, Simons said. A viewer stares at a speck at the center of a ring of colored dots, which continuously change color. When the ring begins to rotate around the speck, the color changes appear to stop. But this is an illusion. For some reason, the motion causes our visual system to ignore the color changes. (You can, however, see the color changes if you follow the rotating circles with your eyes.) 
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The Color of Infinite TemperatureRead more: The Color of Infinite TemperatureThis is the color of something infinitely hot.  Of course you’d instantly be fried by gamma rays of arbitrarily high frequency, but this would be its spectrum in the visible range. johncarlosbaez.wordpress.com/2022/01/16/the-color-of-infinite-temperature/ This is also the color of a typical neutron star. They’re so hot they look the same. 
 It’s also the color of the early Universe!This was worked out by David Madore.  The color he got is sRGB(148,177,255). 
 www.htmlcsscolor.com/hex/94B1FFAnd according to the experts who sip latte all day and make up names for colors, this color is called ‘Perano’. 
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HDR and ColorRead more: HDR and Colorhttps://www.soundandvision.com/content/nits-and-bits-hdr-and-color In HD we often refer to the range of available colors as a color gamut. Such a color gamut is typically plotted on a two-dimensional diagram, called a CIE chart, as shown in at the top of this blog. Each color is characterized by its x/y coordinates. Good enough for government work, perhaps. But for HDR, with its higher luminance levels and wider color, the gamut becomes three-dimensional. For HDR the color gamut therefore becomes a characteristic we now call the color volume. It isn’t easy to show color volume on a two-dimensional medium like the printed page or a computer screen, but one method is shown below. As the luminance becomes higher, the picture eventually turns to white. As it becomes darker, it fades to black. The traditional color gamut shown on the CIE chart is simply a slice through this color volume at a selected luminance level, such as 50%. Three different color volumes—we still refer to them as color gamuts though their third dimension is important—are currently the most significant. The first is BT.709 (sometimes referred to as Rec.709), the color gamut used for pre-UHD/HDR formats, including standard HD. The largest is known as BT.2020; it encompasses (roughly) the range of colors visible to the human eye (though ET might find it insufficient!). Between these two is the color gamut used in digital cinema, known as DCI-P3. sRGB 
  D65 
  
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VES Cinematic Color – Motion-Picture Color ManagementRead more: VES Cinematic Color – Motion-Picture Color ManagementThis paper presents an introduction to the color pipelines behind modern feature-film visual-effects and animation. Authored by Jeremy Selan, and reviewed by the members of the VES Technology Committee including Rob Bredow, Dan Candela, Nick Cannon, Paul Debevec, Ray Feeney, Andy Hendrickson, Gautham Krishnamurti, Sam Richards, Jordan Soles, and Sebastian Sylwan. 
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Virtual Production volumes studyRead more: Virtual Production volumes studyColor Fidelity in LED Volumes 
 https://theasc.com/articles/color-fidelity-in-led-volumesVirtual Production Glossary 
 https://vpglossary.com/What is Virtual Production – In depth analysis 
 https://www.leadingledtech.com/what-is-a-led-virtual-production-studio-in-depth-technical-analysis/A comparison of LED panels for use in Virtual Production: 
 Findings and recommendations
 https://eprints.bournemouth.ac.uk/36826/1/LED_Comparison_White_Paper%281%29.pdf
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No one could see the colour blue until modern timesRead more: No one could see the colour blue until modern timeshttps://www.businessinsider.com/what-is-blue-and-how-do-we-see-color-2015-2  The way humans see the world… until we have a way to describe something, even something so fundamental as a colour, we may not even notice that something it’s there. Ancient languages didn’t have a word for blue — not Greek, not Chinese, not Japanese, not Hebrew, not Icelandic cultures. And without a word for the colour, there’s evidence that they may not have seen it at all. 
 https://www.wnycstudios.org/story/211119-colorsEvery language first had a word for black and for white, or dark and light. The next word for a colour to come into existence — in every language studied around the world — was red, the colour of blood and wine. 
 After red, historically, yellow appears, and later, green (though in a couple of languages, yellow and green switch places). The last of these colours to appear in every language is blue.The only ancient culture to develop a word for blue was the Egyptians — and as it happens, they were also the only culture that had a way to produce a blue dye. 
 https://mymodernmet.com/shades-of-blue-color-history/True blue hues are rare in the natural world because synthesizing pigments that absorb longer-wavelength light (reds and yellows) while reflecting shorter-wavelength blue light requires exceptionally elaborate molecular structures—biochemical feats that most plants and animals simply don’t undertake. When you gaze at a blueberry’s deep blue surface, you’re actually seeing structural coloration rather than a true blue pigment. A fine, waxy bloom on the berry’s skin contains nanostructures that preferentially scatter blue and violet light, giving the fruit its signature blue sheen even though its inherent pigment is reddish. Similarly, many of nature’s most striking blues—like those of blue jays and morpho butterflies—arise not from blue pigments but from microscopic architectures in feathers or wing scales. These tiny ridges and air pockets manipulate incoming light so that blue wavelengths emerge most prominently, creating vivid, angle-dependent colors through scattering rather than pigment alone. (more…)
LIGHTING
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Free HDRI librariesRead more: Free HDRI librariesnoahwitchell.com 
 http://www.noahwitchell.com/freebieslocationtextures.com 
 https://locationtextures.com/panoramas/maxroz.com 
 https://www.maxroz.com/hdri/listHDRI Haven 
 https://hdrihaven.com/Poly Haven 
 https://polyhaven.com/hdrisDomeble 
 https://www.domeble.com/IHDRI 
 https://www.ihdri.com/HDRMaps 
 https://hdrmaps.com/NoEmotionHdrs.net 
 http://noemotionhdrs.net/hdrday.htmlOpenFootage.net 
 https://www.openfootage.net/hdri-panorama/HDRI-hub 
 https://www.hdri-hub.com/hdrishop/hdri.zwischendrin 
 https://www.zwischendrin.com/en/browse/hdriLonger list here: https://cgtricks.com/list-sites-free-hdri/ 
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