• Want to build a start up company that lasts? Think three-layer cake

    , ,

    https://www.fastcompany.com/91131427/want-to-build-a-company-that-lasts-think-three-layer-cake

     

    Building a successful business requires a focus on three key elements: product excellence, go-to-market strategy, and operational excellence. Neglecting any of these areas can lead to failure, as evidenced by the high percentage of startups that don’t make it past the five-year mark. Founders and CEOs must ensure a solid product foundation while also integrating effective sales, marketing, and management strategies to achieve sustainable growth and scale.

     

     

    • Foundation: Product Excellence, Core Values and Mission
      • Core Values: These are the guiding principles that dictate behavior and action within the company. They form the ethical foundation and are crucial for maintaining consistency in decision-making.
      • Mission: This defines the company’s purpose and goals. A clear and compelling mission helps align the team and provides a sense of direction.
      • Efficiency and Scalability: This layer focuses on creating efficient processes that can scale as the company grows. Streamlined operations reduce costs and increase productivity.

     

    • Structure: Operational Excellence and Innovation
      • Operational Excellence: Efficient processes, quality control, and continuous improvement fall into this layer. Ensuring that the company operates smoothly and effectively is crucial for sustainability.
      • Innovation: Staying competitive requires innovation. This involves developing new products, services, or processes that add value and keep the company relevant in the market.
      • Quality Control and Continuous Improvement: Ensuring that operational processes are of high quality and constantly improving helps maintain product excellence and customer satisfaction.
      • Technology and Infrastructure: Investing in the right technology and infrastructure to support business operations is vital. This includes everything from manufacturing equipment to software systems that enhance operational efficiency.

     

    • Strategy: Go-to-Market Strategy, Vision and Long-Term Planning
      • Vision: A forward-looking vision inspires and motivates the team. It outlines where the company aims to be in the future and helps in setting long-term goals.
      • Strategic Planning: This involves setting long-term goals and determining the actions and resources needed to achieve them. It includes market analysis, competitive strategy, and growth planning.
      • Market Understanding: A deep understanding of the target market, including customer segments, competitors, and market trends, is essential. This knowledge helps in positioning the product effectively.
      • Marketing and Sales Execution: This involves creating a robust marketing plan that includes branding, messaging, and advertising strategies to attract and retain customers. Additionally, building a strong sales strategy ensures that the product reaches the right customers through the right channels.
      • Customer Acquisition and Retention: Effective strategies for acquiring new customers and retaining existing ones are critical. This includes loyalty programs, customer service excellence, and engagement initiatives.

     

     

  • Photography basics: Shutter angle and shutter speed and motion blur

    ,

    http://www.shutterangle.com/2012/cinematic-look-frame-rate-shutter-speed/

     

    https://www.cinema5d.com/global-vs-rolling-shutter/

     

    https://www.wikihow.com/Choose-a-Camera-Shutter-Speed

     

    https://www.provideocoalition.com/shutter-speed-vs-shutter-angle/

     

     

    Shutter is the device that controls the amount of light through a lens. Basically in general it controls the amount of time a film is exposed.

     

    Shutter speed is how long this device is open for, which also defines motion blur… the longer it stays open the blurrier the image captured.

     

    The number refers to the amount of light actually allowed through.

     

    As a reference, shooting at 24fps, at 180 shutter angle or 1/48th of shutter speed (0.0208 exposure time) will produce motion blur which is similar to what we perceive at naked eye

     

    Talked of as in (shutter) angles, for historical reasons, as the original exposure mechanism was controlled through a pie shaped mirror in front of the lens.

     

     

    A shutter of 180 degrees is blocking/allowing light for half circle.  (half blocked, half open). 270 degrees is one quarter pie shaped, which would allow for a higher exposure time (3 quarter pie open, vs one quarter closed) 90 degrees is three quarter pie shaped, which would allow for a lower exposure (one quarter open, three quarters closed)

     

    The shutter angle can be converted back and fort with shutter speed with the following formulas:
    https://www.provideocoalition.com/shutter-speed-vs-shutter-angle/

     

    shutter angle =
    (360 * fps) * (1/shutter speed)
    or
    (360 * fps) / shutter speed

     

    shutter speed =
    (360 * fps) * (1/shutter angle)
    or
    (360 * fps) / shutter angle

     

    For example here is a chart from shutter angle to shutter speed at 24 fps:
    270 = 1/32
    180 = 1/48
    172.8 = 1/50
    144 = 1/60
    90 = 1/96
    72 = 1/120
    45 = 1/198
    22.5 = 1/348
    11 = 1/696
    8.6 = 1/1000

     

    The above is basically the relation between the way a video camera calculates shutter (fractions of a second) and the way a film camera calculates shutter (in degrees).

    Smaller shutter angles show strobing artifacts. As the camera only ever sees at least half of the time (for a typical 180 degree shutter). Due to being obscured by the shutter during that period, it doesn’t capture the scene continuously.

     

    This means that fast moving objects, and especially objects moving across the frame, will exhibit jerky movement. This is called strobing. The defect is also very noticeable during pans.  Smaller shutter angles (shorter exposure) exhibit more pronounced strobing effects.

     

    Larger shutter angles show more motion blur. As the longer exposure captures more motion.

    Note that in 3D you want to first sum the total of the shutter open and shutter close values, than compare that to the shutter angle aperture, ie:

     

    shutter open -0.0625
    shutter close 0.0625
    Total shutter = 0.0625+0.0625 = 0.125
    Shutter angle = 360*0.125 = 45

     

    shutter open -0.125
    shutter close 0.125
    Total shutter = 0.125+0.125 = 0.25
    Shutter angle = 360*0.25 = 90

     

    shutter open -0.25
    shutter close 0.25
    Total shutter = 0.25+0.25 = 0.5
    Shutter angle = 360*0.5 = 180

     

    shutter open -0.375
    shutter close 0.375
    Total shutter = 0.375+0.375 = 0.75
    Shutter angle = 360*0.75 = 270

     

     

    Faster frame rates can resolve both these issues.

  • Christopher Butler – Understanding the Eye-Mind Connection – Vision is a mental process

    , , , ,

    https://www.chrbutler.com/understanding-the-eye-mind-connection

     

    The intricate relationship between the eyes and the brain, often termed the eye-mind connection, reveals that vision is predominantly a cognitive process. This understanding has profound implications for fields such as design, where capturing and maintaining attention is paramount. This essay delves into the nuances of visual perception, the brain’s role in interpreting visual data, and how this knowledge can be applied to effective design strategies.

     

    This cognitive aspect of vision is evident in phenomena such as optical illusions, where the brain interprets visual information in a way that contradicts physical reality. These illusions underscore that what we “see” is not merely a direct recording of the external world but a constructed experience shaped by cognitive processes.

     

    Understanding the cognitive nature of vision is crucial for effective design. Designers must consider how the brain processes visual information to create compelling and engaging visuals. This involves several key principles:

    1. Attention and Engagement
    2. Visual Hierarchy
    3. Cognitive Load Management
    4. Context and Meaning