COMPOSITION
DESIGN
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The 7 key elements of brand identity design + 10 corporate identity examplesRead more: The 7 key elements of brand identity design + 10 corporate identity exampleswww.lucidpress.com/blog/the-7-key-elements-of-brand-identity-design 1. Clear brand purpose and positioning 2. Thorough market research 3. Likable brand personality 4. Memorable logo 5. Attractive color palette 6. Professional typography 7. On-brand supporting graphics 
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Ranko Prozo – Modelling design tipsRead more: Ranko Prozo – Modelling design tipsEvery Project I work on I always create a stylization Cheat sheet. Every project is unique but some principles carry over no matter what. This is a sheet I use a lot when I work on isometric stylized projects to help keep my assets consistent and interesting. None of these concepts are my own, just lots of tips I learned over the years. I have also added this to a page on my website, will continue to update with more tips and tricks, just need time to compile it all :)  
COLOR
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About color: What is a LUTRead more: About color: What is a LUThttp://www.lightillusion.com/luts.html https://www.shutterstock.com/blog/how-use-luts-color-grading A LUT (Lookup Table) is essentially the modifier between two images, the original image and the displayed image, based on a mathematical formula. Basically conversion matrices of different complexities. There are different types of LUTS – viewing, transform, calibration, 1D and 3D. 
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“Reality” is constructed by your brain. Here’s what that means, and why it matters.Read more: “Reality” is constructed by your brain. Here’s what that means, and why it matters.“Fix your gaze on the black dot on the left side of this image. But wait! Finish reading this paragraph first. As you gaze at the left dot, try to answer this question: In what direction is the object on the right moving? Is it drifting diagonally, or is it moving up and down?”  What color are these strawberries?  Are A and B the same gray?  
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Is a MacBeth Colour Rendition Chart the Safest Way to Calibrate a Camera?Read more: Is a MacBeth Colour Rendition Chart the Safest Way to Calibrate a Camera?www.colour-science.org/posts/the-colorchecker-considered-mostly-harmless/ “Unless you have all the relevant spectral measurements, a colour rendition chart should not be used to perform colour-correction of camera imagery but only for white balancing and relative exposure adjustments.” “Using a colour rendition chart for colour-correction might dramatically increase error if the scene light source spectrum is different from the illuminant used to compute the colour rendition chart’s reference values.” “other factors make using a colour rendition chart unsuitable for camera calibration: – Uncontrolled geometry of the colour rendition chart with the incident illumination and the camera. 
 – Unknown sample reflectances and ageing as the colour of the samples vary with time.
 – Low samples count.
 – Camera noise and flare.
 – Etc…“Those issues are well understood in the VFX industry, and when receiving plates, we almost exclusively use colour rendition charts to white balance and perform relative exposure adjustments, i.e. plate neutralisation.” 
LIGHTING
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RawTherapee – a free, open source, cross-platform raw image and HDRi processing programRead more: RawTherapee – a free, open source, cross-platform raw image and HDRi processing program5.10 of this tool includes excellent tools to clean up cr2 and cr3 used on set to support HDRI processing. 
 Converting raw to AcesCG 32 bit tiffs with metadata.
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Aputure AL-F7 – dimmable Led Video Light, CRI95+, 3200-9500KRead more: Aputure AL-F7 – dimmable Led Video Light, CRI95+, 3200-9500KHigh CRI of ≥95 256 LEDs with 45° beam angle 3200 to 9500K variable color temperature 1 to 100% Stepless Dimming, 1500 Lux Brightness at 3.3′ LCD Info Screen. Powered by an L-series battery, D-Tap, or USB-C Because the light has a variable color range of 3200 to 9500K, when the light is set to 5500K (daylight balanced) both sets of LEDs are on at full, providing the maximum brightness from this fixture when compared to using the light at 3200 or 9500K. The LCD screen provides information on the fixture’s output as well as the charge state of the battery. The screen also indicates whether the adjustment knob is controlling brightness or color temperature. To switch from brightness to CCT or CCT to brightness, just apply a short press to the adjustment knob. The included cold shoe ball joint adapter enables mounting the light to your camera’s accessory shoe via the 1/4″-20 threaded hole on the fixture. In addition, the bottom of the cold shoe foot features a 3/8″-16 threaded hole, and includes a 3/8″-16 to 1/4″-20 reducing bushing.  
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Light and Matter : The 2018 theory of Physically-Based Rendering and Shading by AllegorithmicRead more: Light and Matter : The 2018 theory of Physically-Based Rendering and Shading by Allegorithmicacademy.substance3d.com/courses/the-pbr-guide-part-1 academy.substance3d.com/courses/the-pbr-guide-part-2 Local copy:
 
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Composition – 5 tips for creating perfect cinematic lighting and making your work look stunningRead more: Composition – 5 tips for creating perfect cinematic lighting and making your work look stunninghttp://www.diyphotography.net/5-tips-creating-perfect-cinematic-lighting-making-work-look-stunning/ 1. Learn the rules of lighting 2. Learn when to break the rules 3. Make your key light larger 4. Reverse keying 5. Always be backlighting 
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PTGui 13 beta adds control through a Patch EditorRead more: PTGui 13 beta adds control through a Patch EditorAdditions: - Patch Editor (PTGui Pro)
- DNG output
- Improved RAW / DNG handling
- JPEG 2000 support
- Performance improvements
 
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Convert between light exposure and intensityRead more: Convert between light exposure and intensityimport math,sys def Exposure2Intensity(exposure): exp = float(exposure) result = math.pow(2,exp) print(result) Exposure2Intensity(0) def Intensity2Exposure(intensity): inarg = float(intensity) if inarg == 0: print("Exposure of zero intensity is undefined.") return if inarg < 1e-323: inarg = max(inarg, 1e-323) print("Exposure of negative intensities is undefined. Clamping to a very small value instead (1e-323)") result = math.log(inarg, 2) print(result) Intensity2Exposure(0.1)Why Exposure?Exposure is a stop value that multiplies the intensity by 2 to the power of the stop. Increasing exposure by 1 results in double the amount of light. 
 Artists think in “stops.” Doubling or halving brightness is easy math and common in grading and look-dev.
 Exposure counts doublings in whole stops:- +1 stop = ×2 brightness
- −1 stop = ×0.5 brightness
 This gives perceptually even controls across both bright and dark values. 
 Why Intensity?Intensity is linear. 
 It’s what render engines and compositors expect when:- Summing values
- Averaging pixels
- Multiplying or filtering pixel data
 Use intensity when you need the actual math on pixel/light data. 
 Formulas (from your Python)- Intensity from exposure: intensity = 2**exposure
- Exposure from intensity: exposure = log₂(intensity)
 Guardrails: - Intensity must be > 0 to compute exposure.
- If intensity = 0 → exposure is undefined.
- Clamp tiny values (e.g. 1e−323) before using log₂.
 
 Use Exposure (stops) when…- You want artist-friendly sliders (−5…+5 stops)
- Adjusting look-dev or grading in even stops
- Matching plates with quick ±1 stop tweaks
- Tweening brightness changes smoothly across ranges
 
 Use Intensity (linear) when…- Storing raw pixel/light values
- Multiplying textures or lights by a gain
- Performing sums, averages, and filters
- Feeding values to render engines expecting linear data
 
 Examples- +2 stops → 2**2 = 4.0 (×4)
- +1 stop → 2**1 = 2.0 (×2)
- 0 stop → 2**0 = 1.0 (×1)
- −1 stop → 2**(−1) = 0.5 (×0.5)
- −2 stops → 2**(−2) = 0.25 (×0.25)
- Intensity 0.1 → exposure = log₂(0.1) ≈ −3.32
 
 Rule of thumbThink in stops (exposure) for controls and matching. 
 Compute in linear (intensity) for rendering and math.
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