“When Disney+’s ad tier launches, in December, it will cost U.S. customers $7.99 a month, the current price of the service’s ad-free tier. The price of the no-ads version will be hiked to $10.99.”
This is balanced out by the company’s plan to keep the rate of content spending for all its platforms at around $30 billion for the next few years and its measured revision of subscriber goals. “It now looks like Disney+ is tracking towards tightened and trimmed sub guidance, while the ad-supported tier + price increases + content rationalization = a much improved long-term profit outlook,” Wells Fargo analyst Steven Cahall wrote in an Aug. 11 note.
